Customer Data Activation with Customer Journeys, Real-Time Personalization & AI

Agenda

14:00 – 14:15

Arrival
14:15 – 15:00

From Data to Action: Activating Customer Insights for Success
Speakers: Jonathan Bertin & Samuel Schmitt
In this session, we will explore the concept of data activation, providing a comprehensive guide
on how enterprises can transition to data-driven marketing.
15:00 – 15:45

Get Started with Real-time Personalization and CDP
Speakers: Guillermo Landrove
This session will focus on Customer Data Platforms (CDP) and their role in real-time personalization.
We will practically demonstrate the capabilities of the Adobe Experience Platform, showcasing real use cases.
15:45 – 16:15

Coffee Break
16:15 – 17:00

Insights from Successful Customer Data Activation Projects
Speakers: Luis Gago Morillo
In this session, we will explore a range of real-world examples of successful customer data activation projects.

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Date:
October 2nd 2024

Time:
14 - 17

Address:
Rue de Lausanne 14, 1201 Genève, Switzerland